World AdTech Day Goes Bigger: Meet the New Awards
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Affiliate Marketing Spotlight:
World AdTech Day, now in its third year, is evolving from a celebration to a global recognition event with the introduction of World AdTech Day Awards. These awards aim to highlight the unsung heroes and driving forces behind the adtech industry.
From Celebration to Recognition:
The day gained popularity through community participation, with more companies, media outlets, and professionals sharing their adtech stories annually. However, a gap emerged as industry progress was celebrated but the people responsible often went unnoticed.
World AdTech Day Awards seek to change that by giving recognition to:
- Educators who simplify complex topics.
- Innovators launching new technologies.
- Influencers shaping industry conversations.
- Community builders connecting professionals through initiatives and communities.
Community-Driven Voting:
A key principle of these awards is openness; there are no secret judging panels. The shortlist is public, and voting is open to the entire adtech community, ensuring that those who work in the industry daily have a say in recognizing their peers.
Categories That Matter:
Shifting from typical award categories like "Best Ad Network," this year’s World AdTech Day Awards focus on cultural aspects:
- Passion to Educate: Recognizing companies and initiatives dedicated to learning within the adtech space.