I Made $5,000 in 12 Hours With a Small Audience

I Made $5,000 in 12 Hours With a Small Audience

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I just had my best course launch EVER, and with a much smaller audience than I have on this site.

About a month ago, I had a 4-day launch sale for a new course called POD Niche Site Success. In the first 12 hours, I generated $5,000 profit—more than I did for the entire launch of my first course with this site.

I’m highlighting the initial $5,000 I made in the first 12 hours because that was my goal for my 2Create course launch, and I didn’t even come close to it before.

Let me put this into perspective:

When I launched my first course on this site in 2014, my list had around 30,000 subscribers. Many of these people were disengaged or didn’t open my emails due to spam filters.

When I launched Passive Shirt Profits for my latest course, my list size was 1400. This list was newer and more engaged; the audience was also niched down, meaning most people on the list wanted to learn similar things.

There’s a lot of emphasis on "growing a list," but what’s the point if those on the list want a variety of topics? That was always a challenge with this site because I covered many different subjects over the years.

By 2014, I had attracted an audience interested in learning about WordPress, starting a business, YouTube, affiliate marketing, and more. I also should have taken advantage of list segmentation.

Mistakes Made With My First Course Launch

Low-Balling My Products

I thought offering a low-priced, content-packed product would lead to more sales, but it actually had the opposite effect. Not only did it demotivate me from marketing it (too little profit), but it attracted people who rarely opened the course because they didn’t invest much. Super low prices can also signal low quality.

A subscriber once told me he almost didn’t sign up because he assumed the course was lacking value due to its low price. Once he did sign up, he was surprised by the amount of content for such a low cost.

To this day, I still struggle with pricing my courses, but I now know it’s never a good idea to sell them too cheaply.

Not Paying Attention to What People Really Needed

This was even more detrimental than pricing too low. I believe this is where many first-time course creators stumble, in addition to not having an audience eager to buy.

In 2014, not many people were asking for an affiliate marketing course. The hype had cooled off by then, at least for my audience. But I chose that topic because I’d made most of my money from it and still relied heavily on it for income. I didn’t know what else to do.

I also offered a Photoshop course alongside the affiliate marketing one, which didn’t make sense for this particular audience. Again, I focused on what I wanted to teach, instead of listening to what my audience truly needed.